WOW. Fruit of the loom makes an exceptionally comfortable 100% cotton shirt. And the feel under the pits and around the neck is just perfect. The high neck hides my long dark chest hair as does the longer sleeves - great fit. The threaded leather logo is also really neat and I feel like the shirt overall helps me move up the social ranks of my high school more than other shirts I use for the same purpose. Supporting local is my thing, and although threaded leather is international, the quality of goods and intimate service I receive makes it feel local to me. I’m planning on ordering the brown one in a month or two, wahoo.